Mauricio Muñoz
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MASC4mascara
Solo exhibition at CECUT, Tijuana
September 20, 2019 — February 20, 2020

In a world saturated by images, what bodies are made visible, and how do these representations shape the ways we desire, identify, and relate to one another? The work of Mauricio Muñoz (Tijuana, 1993) unfolds through performances, paintings, and installations that explore identity, desire, and the construction of masculinity through the languages of popular culture, humor, and parody. His practice examines the ways in which images, gestures, and social codes shape the perception of queer bodies and the communities built around them.

For his exhibition at the Centro Cultural Tijuana, Mauricio Muñoz presents MASC4Mascara, a project that takes inspiration from the digital platforms used by gay men to establish intimate connections. Within these virtual spaces, the artist observes how ideas of beauty, masculinity, race, and gender are performed and negotiated through profiles, photographs, and everyday interactions. Phrases, images, and visual gestures reveal the contradictions within these environments, where desire and exclusion often coexist.
Through an immersive installation of LED lights, the exhibition space becomes a theatrical marketplace where lightboxes, neon texts, and videos displayed on luminous sculptures playfully reinterpret the visual language of dating applications and social media. Fruit emojis, shopping lists, and metallic structures transform the virtual world of gay dating apps into a physical landscape—one that the artist describes as a “marketplace of bodies.”

Expanding his exploration of identity as performance, Muñoz incorporates a series of lip-sync performances and music videos in which he inhabits different characters, using the body as a site of transformation, fantasy, and self-invention. Through humor, exaggeration, and theatricality, these works examine the ways masculinity is constructed, performed, and desired.

Presented at the Centro Cultural Tijuana as the institution’s first openly queer-themed exhibition, MASC4Mascara does not seek to point fingers, but rather to reflect on the complexities that exist within queer communities themselves. The project invites viewers to consider how new forms of connection—both physical and digital—can become spaces for imagination, vulnerability, and change.